DIRECT-MARKETING LETTERS
The Power of Direct Marketing:
Targeted Mailings to Secure Repeat Business

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Precise Direct-Marketing is one of the most powerful marketing tools available... anywhere… for small and large businesses alike. ---The strength of Direct-Marketing lies in its ability to establish a one-to-one relationship with your customer. ---Proper analysis of the information you have on your customers means your mailings can be very precisely targeted. ---Direct-Marketing is an extremely effective way to reach individuals and small groups of people with specific information or offers relevant to them.

Personal When your letters are personalized, not just by name but by your target-customer’s requirements. ---You establish and nurture the friendly, intimate feeling of a local business by directly relating to your valued customers.

Measured Direct marketing allows for measurement of its effectiveness. ---You easily know the results from the responses, or lack of response to each letter.

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Custom-made for YOUR business An opportunity for you to grow and develop your business by getting results in a cost-effective way: ---Professionally-written Direct-Marketing letters should be an important part of your Promotional efforts. ---Each Direct-Marketing letter combines the effectiveness of professional writing with the friendliness of personalization

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T.E. Banker, Copywriter As a freelance copywriter, after studying with the American Writers Institute (www.AWAIonline.com) it gives great pleasure to provide result-oriented Direct-Marketing letters for you...

---Writing the most powerful -- profitable -- Direct-Marketing letters on the planet. ---Our Direct-Marketing letter specialties are boutique hotels, gemstones, jewelry, real-estate development and restaurants. ---Now researching legal services and fashion clothes for Direct-Marketing letters..

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With the AWAI Approach for these letters and-or website Content... Our intensive research on the product and target market provides unbelievable results. ---High response rates are easily provoked for whatever product or service with which your company is involved. ---Appealing to the target-market’s heart, not their heads: fear, greed, vanity, lust, pride, envy and laziness...

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Ensured Results ... Sound familiar? That’s right; our Direct-Marketing results are ensured by utilizing the seven deadly sins -- the most powerful emotions in the human body... for your company’s benefit.

---Our letters will tell your target market what the product or service will do for them... to eliminate his fear... or fulfill her desire: make him see how they will reap the benefits of the promise. ---And... very important... your letter always explains the company’s Unique Selling Position in the Content. ---So, the positive results -- massive responses -- shouldn’t be any surprise.