PUBLIC RELATIONS COPYWRITING

If a picture is worth a thousand words, a media article is worth a thousand ads.

Public Relations Versus Advertising

My Dad, a Hollywood Press Agent always said, "advertising you pay for: public relations -- PR -- you pray for." Though the adage is an old one, it is especially true today. People often confuse PR with advertising, but the two are dramatically different.

PR here at T.E. Banker Includes a Broad Range of Services:

Newspaper Articles On Your Company Press Releases On Your Company Ghostwriting Magazine Articles On Your Company Developing White Papers on Your Company New Product Introductions Brochures & Media Kits Crisis Communications

Simply put, advertising places ads while PR places news. Both are designed to elevate consumers' interest in you’re a product or services. Both often use the same media -- print, radio and television and the Internet. This is where the similarities end. ---PR Builds Credibility, ---Advertising Breeds Skepticism ---PR is Free ---Advertising is Expensive Anybody can purchase ad space and tout themselves as the next big thing. However, it is the third-party endorsement that comes from a strategically-placed article about your business that stays on the minds of your potential customers. In our continuing effort to ensure your business succeeds Online and offline... with extraordinary results... we look forward to serving you by increasing your company’s exposure -- and sales -- with our PR copywriting..